Taking part in the world’s largest business run with your colleagues, relations or customers is a unique experience. The tension right before the start, goose bumps on your arms when you hear those thousands of footsteps in the IJtunnel, the crowds cheering you on in Amsterdam-Noord, the atmosphere on the Zuiddijk in Zaandam and those last tough metres to the finish. And, finally, enjoying the afterglow together at the Dam tot Dam Park, either in your own hospitality unit or with a drink in front of the stage with live music.